Welcome To Bergent

In today’s overcrowded industries, Bergent gives clients the knowledge to become market makers and not just players in the never-ending battle for market share.

Where many research companies operate only in the land of theory and numbers,Bergent’s in-house consultants work with clients to identify, interpret and implement client specific opportunities that add strategic value to their business.

• Latest News

  07 Jul 2010: John Berenyi presents at ANZPHIC 2010

  John Berenyi, Managing Director of Bergent Research, was invited to present at the 10th Anniversary Australia, New Zealand & Pacific Hotel Industry Conference (ANZPHIC), run from 7-9 July 2010, where key stakeholders gathered to discuss the issues, challenges and strategies for getting the hotel industry Back on Track in 2010.

  John gave his presentation titled ‘Fractional Real Estate: Is there a market in Australia?’, where he argued that there are opportunities to improve the appeal of fractional offerings in the marketplace and that speaking to prospects  in the right way gives some important clues on how to achieve this.

  For more information on this presentation, please contact us.

  18 Feb 2010: John Berenyi chairs “In-Store Excellence 2010”

  John Berenyi, Managing Director of Bergent Research, was againinvited to chair ‘In-Store Excellence 2010” – a meeting of FMCG industry executives dedicated to understanding consumer behaviour.  
   
  During the conference, John presented “Creating shopper connections on multiple levels with sensory marketing”, where he used real life case studies to demonstrate how to leverage shoppers' subconscious triggers, uncover what really motivates shoppers and how to exploit these triggers and motivations in-store.
  

  15 Nov 2009: John Berenyi speaks to IQPC about in-store shopper behaviour and marketing

  John Berenyi, Managing Director of Bergent Research and Chair of In-Store Excellence 2010, recently spoke to Chris Archer of IQPC on how to connect better to shoppers in an in-store environment. During this interview he discussed the tactics being employed to stay competitive in the market, how best to optimise shelf space, and the key learnings and insights from customer analysis of spending patterns.

  Click here to listen to the podcast

  • Click Here To View All Latest News