Sealing the Deal

What Sells in the Critical Last Seconds before Purchase

John Berenyi, Managing Director of Bergent Research, recently Chaired and presented at the IQPC two day In-Store Excellence 2008 conference -  Australia's premier summit on the in-store retail space, showcasing innovations in Australia and internationally. 

Supermarket shopping

John's presentation, titled "Sealing the Deal: What Sells in the Critical Last Seconds Before Purchase," covers:

  • The latest trends and when to exploit them
  • Understanding how shoppers shop so you can be there where and when they need and want you
  • Discovering why shoppers pay more for a brand when they are all the same
  • Predicting winning packs and POS that grab attention and generate sales


Using local and international examples, "Sealing the Deal" provides thought provoking high-level recommendations for retailers and manufacturers.

Delegates at the recent In-Store Excellence 2008 conference had this to say:

  • John is great to listen to and has practical concepts
  • Extremely relevant and great delivery
  • Good to see actual examples of merchandising from around the world
  • Great speaker - very relevant and engaging
  • Good examples to illustrate his points. Excellent.
  • I took away good learnings

If you would like to see the presentation or to talk to Bergent about our tailored research solutions, contact us.