Develop the right product for the right market
Which trends or market gaps can you exploit to develop new products?
Bergent uses a proven multi-pronged approach to generate a full list of potential new products across a diverse range of industries and categories.
Global intelligence
- Bergent regularly conducts opinion leader interviews and workshops
- We participate in international seminars and knowledge forums
- We have access to worldwide databases that report on new products, trends and innovations
Local intelligence
- Bergent identifies product and service issues that concern consumers in the real world
- We uncover what people think and do while they plan, shop and use products and services in their
everyday lives - Each technique is designed to deliver the most useful intelligence in different circumstances
- In depth interviewsFocus Groups
- ShopperEyeTM
- StoveTop Video Diaries
Internal intelligence
- Bergent conducts workshops with business stakeholders, both internal and external (ie agents, buyers)
- Innovative techniques used to generate thought and discussion
- Commercial orientated direction from experienced moderators
- Uses available global and local intellegence
Which is the most viable new product concept?
Bergent recommends a combination of qualitative and quantitative research to test the value of each new product idea. Bergent uses proven psychological techniques to test consumers' purchase intent against:
- How interested they are in trialling
- How urgently they will trial
- How deeply the product will fit into their lives
- How often they will use product (assuming they like it after trial)
- Impact on their need states
- Emotional satisfaction
- How much buzz is likely to be generated around the new product
- Other factors relevant to the industry, category or target segment
Using a statistically robust sample, Bergent can provide a New Product Opportunity Score that ranks each new product idea in order of the most viable. Each idea gets a score based on an algorithm that takes into account how buyers and prospects rate each idea on the factors listed above.
The higher the score the more likely a solution to the problem will really impact on users' lives and so be in great demand.