Bergent News
07 Jul 2010: John Berenyi presents at ANZPHIC 2010
John Berenyi, Managing Director of Bergent Research, was invited to present at the 10th Anniversary Australia, New Zealand & Pacific Hotel Industry Conference (ANZPHIC), run from 7-9 July 2010, where key stakeholders gathered to discuss the issues, challenges and strategies for getting the hotel industry Back on Track in 2010.
John gave his presentation titled ‘Fractional Real Estate: Is there a market in Australia?’, where he argued that there are opportunities to improve the appeal of fractional offerings in the marketplace and that speaking to prospects in the right way gives some important clues on how to achieve this.
For more information on this presentation, please contact us.
18 Feb 2010: John Berenyi chairs “In-Store Excellence 2010”
John Berenyi, Managing Director of Bergent Research, was againinvited to chair ‘In-Store Excellence 2010” – a meeting of FMCG industry executives dedicated to understanding consumer behaviour.
During the conference, John presented “Creating shopper connections on multiple levels with sensory marketing”, where he used real life case studies to demonstrate how to leverage shoppers' subconscious triggers, uncover what really motivates shoppers and how to exploit these triggers and motivations in-store.
Please contact us for more information regarding this presentation.
15 Nov 2009: John Berenyi speaks to IQPC about in-store shopper behaviour and marketing
John Berenyi, Managing Director of Bergent Research and Chair of In-Store Excellence 2010, recently spoke to Chris Archer of IQPC on how to connect better to shoppers in an in-store environment. During this interview he discussed the tactics being employed to stay competitive in the market, how best to optimise shelf space, and the key learnings and insights from customer analysis of spending patterns.
Click here to listen to the podcast
15 Jun 2009: New addition to Bergent team
Bergent is delighted to welcome Erika Williams to the team.
Erika (BBus (Marketing), BA (Psychology, Communications)) has 10 years research experience in marketing and brand development in Australia and the UK. Her experience spans various industries and includes a range of marketing issues from explorative research, market strategy, branding, positioning, NPD and concept development / testing. Erika’s passion lies in understanding what makes consumers tick and translating this into market strategies and new concepts.
Please contact us for more information.
15 May 2009: John Berenyi presents at the New Zealand Hotel Industry Conference 2009
John Berenyi recently spoke at the 2009 New Zealand Hotel Industry Conference in Auckland, presenting to private sector clients and public sector stakeholders in the hotel, tourism and leisure industry.
John’s presentation titled “Opportunities in Current Hotel Environment: What’s Working and What’s Not” emphasised the short and long-term benefits of building brand value during a recession. John highlighted that if all players cut prices, not only was the playing field levelled, but the margins were also lower for everyone. He argued that to excel in the current economic climate hotels need more than just competitive prices, but brand differentiation via specialised focus on customer satisfaction.
Please contact us for more information regarding this presentation.
14 Feb 2009: John Berenyi chairs “In-Store Excellence 2009”
John Berenyi, Managing Director of Bergent Research, was invited to chair ‘In-Store Excellence 2009” – a meeting of FMCG industry executives dedicated to understanding consumer behaviour.
During the conference, John presented “Understanding the True Dynamics of the Shopping Experience to Increase your Effectiveness”, where he used real life case studies to demonstrate the impact of in-store location, lighting, shelf placement and POS on shopper behaviour.
John also led a three hour workshop titled “Developing Strategies to Get Cut-through on the shelf”, where he illustrated easy ways to capture shoppers’ attention, mistakes to avoid and strategies to increase customer loyalty.
Please contact us for more information regarding these presentations.
Please click on links below to read some of our published articles.
Persuade shoppers and sell more - Convenience and Impulse Retailing Mar/Apr 2010
Top 10 things FMCG gets wrong - Convenience and Impulse Retailing Mar/Apr 2009
Is 'Australian Film' a negative? - Urban Cinefile 12/06/08
Local flicks more popular than credited - The Australian, June 12, 2008
Who doesn't like an Australian flick? - The Australian, June 12, 2008
Australian films need to be promoted - Courier Mail, June 12, 2008
Aussies prefer local fare - Variety, Jun. 11 2008
Sealing the Deal: What Sells in the Critical Last Seconds before Purchase 03/03/08
Australian movies need more "HYPE" 05/09/06
Pirated Movies Continue to Grow in Number in Australia 08/05/06