SEALING THE DEAL:

What Sells in the Critical Last Seconds before Purchase

John Berenyi, Managing Director of Bergent Research, recently Chaired and presented at the IQPC two day In-Store Excellence 2008 conference – Australia's premier summit on the in-store retail space, showcasing innovations in Australia and internationally.

John’s presentation, titled “Sealing the Deal: What Sells in the Critical Last Seconds Before Purchase,” covers:

• The latest trends and when to exploit them

• Understanding how shoppers shop so you can be there where and when they need and want you

• Discovering why shoppers pay more for a brand when they are all the same

• Predicting winning packs and POS that grab attention and generate sales

Using local and international examples, “Sealing the Deal” provides thought provoking high-level recommendations for retailers and manufacturers.

Delegates at the recent In-Store Excellence 2008 conference had this to say:

• John is great to listen to and has practical concepts

• Extremely relevant and great delivery

• Good to see actual examples of merchandising from around the world

• Great speaker – very relevant and engaging

• Good examples to illustrate his points. Excellent.

• I took away good learnings

If you would like to see the presentation or to talk to Bergent about our tailored research solutions, contact us.