April 27, 2006

BERGENT RESEARCH, OTX AND MARKET CHINA, INC. TO ADVANCE CONSUMER RESEARCH IN CHINA

Bergent Research and OTX Launch Access to the 120,000+ Internet Cafes in Mainland China through Partnership with Market China, Inc.

Bergent Research, an Australian owned market research company alongside of Online Testing eXchange (OTX), a leading global consumer research and consulting firm, announced today it has formed a partnership with Market China, Inc. (MCI). This new relationship will enable Australian, global and local Chinese brands to conduct statistically valid online market research in 120,000+ Internet cafes in urban and suburban areas throughout mainland China for the first time.

“China today is the fastest growing consumer market, and will soon have the largest Internet population in the world. The more than 300 million 18-35 year olds in mainland China represent one of the most important emerging global markets,” said John Berenyi, Managing Director Bergent Research. “This new online market research capability will give Australian businesses accurate and thorough visibility into this market that has never before been possible.”

Bruce Friend, Executive Vice President of Media and Entertainment Insights for OTX said, “The combination of Market China, Inc.’s online consumer reach and our state of the art online research technologies and methods opens up doors that will allow global brands to properly approach and grow in this market. This partnership creates new opportunities for companies to gain deeper and faster insights into this enormous market.”

John Berenyi, Bergent Research, foresees that the introduction of this new online research capability has the potential to ignite an explosion in the amount of research that Australian companies conduct within China’s borders. Last year, global and local brands conducted approximately $773 million in consumer research, only a fraction of the $7 billion invested annually in similar research in the U.S.

Internet cafes are wildly popular in China. The cafes have an environment setup to promote social interaction – “couples” stations, team/group gaming areas, VIP areas, food/drink, etc. – and are now one of the dominant places where young adults gather for peer interaction, while surfing the net, playing video games and watching online entertainment content. The 120,000+ Internet cafes across China have an average of 70 computers each – more than eight million total – and an estimated 50 million users per month. Furthermore, over 50% of the 18-25 population of mainland China’s urban markets visit cafes according to the 2004 China Media & Marketing Survey (CMMS) by Sinomonitor International which is further confirmed by the official government report (CNNIC) that nearly 30% of all Internet users in China site the Internet Café as their most preferred Internet access point. By commissioning custom surveys from Bergent Research, OTX and MCI, companies will now be able to poll these millions of Internet café users to get an accurate, thorough and up-to-date understanding of their tastes, behaviours and attitudes.

“OTX has conducted a number of studies with Market China, and the first survey conducted under our partnership shows that this young demographic in the Internet cafes across mainland China is highly desirable to marketers – they are educated and tech savvy with disposable income,” said Victoria Stull, president of Market China, Inc. “We have been focused on this emerging social phenomenon for the last three years and are very pleased that this study confirms what we perceived. Furthermore, until now market research in mainland China has been mostly face-to-face, making it nearly impossible to gather timely and large-scale data on this huge and important group of consumers.”

According to this recent study, which surveyed 2,676 online respondents – primarily 18-35 year olds, 80 percent men and 20 percent women in major urban areas in China – the young demographic that frequents these Internet cafes is well educated with high spending power. Fifty-nine percent hold a bachelor or graduate degree, and an additional 17 percent hold some type of diploma or vocational certificate. Currently, 62 percent of the sample is employed full-time.

This consumer segment is also a tech savvy group, with over 60 percent reporting that technology is an important part of their lives (in terms of keeping up-to-date and having the latest gadgets). A large majority of the sample spend much of their money on new technology that provides some kind of entertainment. They report spending approximately 25 hours online on average in a typical week. In addition, many also go online to shop, with 35 percent making one online purchase in the past three months, and 15 percent making over six online purchases.

One of OTX /MCI’s first joint initiatives will be to launch an Internet research commerce site to provide the latest research and market overviews about various aspects of China. This research is being conducted using the highest methodological sampling and survey design standards, and focuses on the feedback of the 18-35 demographic in the top 100 cities in China.

Each research report will include information about the research methodology and a thorough strategic analysis of the research results. The reports and topics are designed to help decision makers responsible for media, marketing, business development, sales, and/or corporate operations in China.

OTX and MCI have conducted preliminary research in the areas of quick service restaurants, mobile and wireless technology, consumer electronics and apparel to evaluate Chinese consumers’ awareness of and attitudes toward leading brands in these industries. Future studies will focus on the entertainment, consumer packaged goods and automotive industries.

Bergent Research, OTX and Market China, Inc. will begin conducting custom research in Internet cafes throughout mainland China this (Chinese) summer.

About Bergent Research

Bergent Research is an Australian market research company providing clients with the insights necessary to become market makers, not just bit players squabbling for share. The company is Australia’s most innovative and business focused provider and implementer of market research. Bergent Research is committed to providing clients with easy-to-understand practical solutions to their specific problems. The company combines a passion for marketing with the most up-to-date and accurate market research technology, and partnerships with external research entities such as OTX ensure cutting edge solutions and tangible outcomes for every client. Please visit Bergent Research on the web at www.bergent.com.au

About Online Testing eXchange (OTX)

Online Testing eXchange (OTX) is a global consumer research and consulting firm that has established itself as a leading provider of online-based research. The company specializes in providing innovative, cutting-edge online technology, products and analysis to the marketing, entertainment and advertising communities. OTX has developed the most innovative products available for online research today — products that work to uncover deeper and more profound consumer insight. OTX is based in Culver City, California. Visit us on the web at www.otxresearch.com

About Market China, Inc.

Market China, Inc. is an entrepreneurial group that has been working closely on ventures in China for over 3 years, specializing in consulting and business/sales development. MCI’s focus is on the 18-35 demographic in China as this is the first “post-communistic” generation that sees the opportunity, potential and excitement of their future in China. This demographic is focused on education, career advancement, and desires to create a new lifestyle that will be a blend of the old and the new. They represent the future of China and must be won over by global and local companies who desire to be successful in China. We are part of the WKC Group “We Know China” which includes Media, Marketing, Mobile, iCafe, Distribution, and other services throughout mainland China.

Market China, Inc. is based in Los Angeles and can be visited at www.marketchinainc.com

SALES CONTACTS:

For Bergent Research:

John Berenyi

jberenyi@bergent.com.au

(03) 9645 0001

For OTX: For Market China, Inc:

Bruce Friend Victoria Stull

bfriend@otxresearch.com vstull@marketchinainc.com

310-736-3456 310-201-0742